Think about who your customer wants to be at the end of their real estate journeyĪ good slogan or tagline is simple, but effective.Use the actual words your ideal customer uses and/or identifies with.State the vision and mission driving your brand.Use puns only when they're a perfect fit, never a stretch.Use your opposition (think: pricing, quality, trust, etc.).Don't be afraid to position yourself as the one who does things differently.Answer your customer's real fears and desires.Tell your customer what's in it for them.Start your tagline with a gerund (a word ending in -ing) for an authoritative tone.Tell your audience exactly what you do.Clearly define the unique value of your service.Tips for a smart real estate tagline or slogan Word choice is 90% of any great slogan or tagline and by using the word 'exceptional' the team at Noble and Black is speaking directly to uber-wealthy prospects looking for a service capable of connecting global buyers and sellers who are comfortable with multi-million-dollar transactions.Īvoid generic phrases in favor of actual words your ideal customer uses and/or identifies themselves with. They use a simple but specific real estate tagline tailored to clients who expect the best of the best. In a glance, you can see they take branding seriously. The Noble Black Team is a luxury brokerage that deals with Manhattan’s most expensive real estate. “Let’s find the path to your dream home today!” Jot down any initial answers, ideas or flashes of insight that pop up.Īnd remember, we're just brainstorming here. What are some of the best customer compliments you've ever received?Īs you read through these examples, keep these questions in the back of your mind.What are their most common questions and complaints about the real estate experience?.What is your customer afraid of? What do they stand to lose?.What's the most important outcome you want to see for your clients?.What do you do differently than everyone else?. ![]()
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